As a business owner, you undoubtedly know how important a good website is. But perhaps not so many of you know the many ways a poorly designed website can have a negative impact on our company growth.
The Struggles of a Mediocre Website
A website is the face of your business. It’s what visitors see before they commit to your product or service. If you want to leave a good impression, then it’s important to make sure that your site is up-to-date and appealing to the eye.
If you run a website for a business, then pay close attention because you might not be aware of how much damage can be done by having an outdated design.
The first thing that visitors notice about your site is its design, as well as its appearance on mobile devices. A visitor will most likely click the back button if they do not like what they see from the get go. This can lead to a lower conversion rate and even lost business altogether.
How Poor Website Design Affects Company’s Reputation
Poor website design can often lead to a company’s poor reputation. This is because the website, which is the face of the company, can be looked upon as a representation of the company.
Poor website design can negatively affect a company’s reputation in various ways. For example, if someone visits a poorly designed website and tires to find information about a product but cannot find it due to bad navigation, they may leave and never come back or recommend that company to anyone else. Furthermore, if customer can’t find any contact information on a poorly designed website they might think that the business doesn’t care about their customers or potential customers.
Negative Effects of Poor UX
A poor user experience(UX) can lead to a negative user response. This can take the form of a negative brand image, the loss of revenue from customers, and other less tangible effects. The problems can be wide-ranging and have many sources, from usability issues to design flaws. In this article we will explore what some of these problems are and how UX designers can overcome them.
The first problem comes from poorly designed products that are not usable by the customer base. This may be due to confusing or difficult-to-understand interfaces or low quality visuals that disturb or distract the customer. Another potential problem is with compatibility between different devices. With each new generation of technology, users find themselves with an increasing number of devices they need to use in order to access your product or service. For instance,
Choosing the right web design company
There are many different things you should consider when choosing a company to create your website. It is important that you find a company that has experience with small businesses .The importance of finding an experienced web design firm can not be overstated! You should look for someone who can help you achieve your goals, whether are looking for a site makeover or need assistance with their current site. The more research you do upfront, the more likely you are to find the right company for your needs.
At Growth link we love working with small businesses with a bright future of becoming a large scale business. We make sure we understand the clients requirements and their respective industry properly. This gives us a clear picture of what needs to be done to make the website a prepetual leads/sales/money generating machine. Contact us for a free website audit or consultation. check out our web design services page for more info
Some common website mistakes and how to fix them
Website Mistake #1: Confusing Visitors with Confusing Navigation
Navigation on your site is vital to your visitor’s understanding of the content they are looking for. When you place too many links on a page, it can make visitors more lost and frustrated.
The best way to keep your navigation clean and easy to use is by limiting the amount of links that you put on one page or site. Don’t overwhelm them with too many options and allow them to find what they need without getting frustrated and leaving.
As a website owner, you will want visitors to be able to get around your site with ease so that they can find the content they came for quickly.
Website Mistake #2: Neglecting Site’s Speed and Loading Time
People are impatient. You may have noticed that they give up on your website if they have to wait for more than 3 seconds for the site to load.
This is why speed is vital for your site’s success online. Visitors will not come back again if they are having to wait too long.
Website Mistake #3: Bad Design & Usability that Disqualify the Website from Competition
A website is considered to be attractive and relevant to the audience if it’s visually appealing. Making sure that the design is aesthetically pleasing and maintains a good user experience is essential for a successful website. However, there are times where people make mistakes in terms of design and usability such as:
- Clutter: A cluttered website gives off a bad impression on visitors with its messy arrangement of information. This will also cause them to leave the site instantly.
- Too much content: There must be a balance between text and visuals on the page, making sure that they do not overwhelm users with too much information (text) at once.
- Lack of responsiveness: Every website should have universal compatibility to ensure that all users are
Website Mistake #4 – Bad Content With No Purpose or Direction for Visitors
One of the problem that website owners can face is a lack of quality content on their site. This will lead to visitors becoming frustrated and looking for other websites to find content, which can result in your business losing potential customers.. If you find this be happening, we recommend adding more quality, informative and engaging text to your site
